Podbean logo
  • Discover
  • Podcast Features
    • Podcast Hosting

      Start your podcast with all the features you need.

    • Podbean AI Podbean AI

      AI-Enhanced Audio Quality and Content Generation.

    • Blog to Podcast

      Repurpose your blog into an engaging podcast.

    • Video to Podcast

      Convert YouTube playlists to podcasts, videos to audios.

  • Monetization
    • Ads Marketplace

      Join Ads Marketplace to earn through podcast sponsorships.

    • PodAds

      Manage your ads with dynamic ad insertion capability.

    • Apple Podcasts Subscriptions Integration

      Monetize with Apple Podcasts Subscriptions via Podbean.

    • Live Streaming

      Earn rewards and recurring income from Fan Club membership.

  • Podbean App
    • Podcast Studio

      Easy-to-use audio recorder app.

    • Podcast App

      The best podcast player & podcast app.

  • Help and Support
    • Help Center

      Get the answers and support you need.

    • Podbean Academy

      Resources and guides to launch, grow, and monetize podcast.

    • Podbean Blog

      Stay updated with the latest podcasting tips and trends.

    • What’s New

      Check out our newest and recently released features!

    • Podcasting Smarter

      Podcast interviews, best practices, and helpful tips.

  • Popular Topics
    • How to Start a Podcast

      The step-by-step guide to start your own podcast.

    • How to Start a Live Podcast

      Create the best live podcast and engage your audience.

    • How to Monetize a Podcast

      Tips on making the decision to monetize your podcast.

    • How to Promote Your Podcast

      The best ways to get more eyes and ears on your podcast.

    • Podcast Advertising 101

      Everything you need to know about podcast advertising.

    • Mobile Podcast Recording Guide

      The ultimate guide to recording a podcast on your phone.

    • How to Use Group Recording

      Steps to set up and use group recording in the Podbean app.

  • All Arts Business Comedy Education
  • Fiction Government Health & Fitness History Kids & Family
  • Leisure Music News Religion & Spirituality Science
  • Society & Culture Sports Technology True Crime TV & Film
  • Live
  • How to Start a Podcast
  • How to Start a Live Podcast
  • How to Monetize a podcast
  • How to Promote Your Podcast
  • How to Use Group Recording
  • Log in
  • Start your podcast for free
  • Podcasting
    • Podcast Features
      • Podcast Hosting

        Start your podcast with all the features you need.

      • Podbean AI Podbean AI

        AI-Enhanced Audio Quality and Content Generation.

      • Blog to Podcast

        Repurpose your blog into an engaging podcast.

      • Video to Podcast

        Convert YouTube playlists to podcasts, videos to audios.

    • Monetization
      • Ads Marketplace

        Join Ads Marketplace to earn through podcast sponsorships.

      • PodAds

        Manage your ads with dynamic ad insertion capability.

      • Apple Podcasts Subscriptions Integration

        Monetize with Apple Podcasts Subscriptions via Podbean.

      • Live Streaming

        Earn rewards and recurring income from Fan Club membership.

    • Podbean App
      • Podcast Studio

        Easy-to-use audio recorder app.

      • Podcast App

        The best podcast player & podcast app.

  • Advertisers
  • Enterprise
  • Pricing
  • Resources
    • Help and Support
      • Help Center

        Get the answers and support you need.

      • Podbean Academy

        Resources and guides to launch, grow, and monetize podcast.

      • Podbean Blog

        Stay updated with the latest podcasting tips and trends.

      • What’s New

        Check out our newest and recently released features!

      • Podcasting Smarter

        Podcast interviews, best practices, and helpful tips.

    • Popular Topics
      • How to Start a Podcast

        The step-by-step guide to start your own podcast.

      • How to Start a Live Podcast

        Create the best live podcast and engage your audience.

      • How to Monetize a Podcast

        Tips on making the decision to monetize your podcast.

      • How to Promote Your Podcast

        The best ways to get more eyes and ears on your podcast.

      • Podcast Advertising 101

        Everything you need to know about podcast advertising.

      • Mobile Podcast Recording Guide

        The ultimate guide to recording a podcast on your phone.

      • How to Use Group Recording

        Steps to set up and use group recording in the Podbean app.

  • Discover
  • Log in
    Sign up free
The Sports Entrepreneurs Podcast by Marcus Luer

The Sports Entrepreneurs Podcast by Marcus Luer

Business:Entrepreneurship

Steve Patterson, ”Four Decades across US Major Sports”

Steve Patterson, ”Four Decades across US Major Sports”

2022-10-06
Download

Steve Patterson, a fellow YPOer and top US Sports Executive turned Entrepreneur with an incredible four decades of experience in the business, who learned the ropes working for his dad at the age of 10. Incredible stories and insights across the US sporting landscape from NBA, NFL, NHL to major Universities and working with several US billionaire owners over the decades.  Tons of great facts and figures of record breaking deals and no end in sight for him.

 

Key Highlights

  1. How it all started, through his dad, co-founder of Milwaukee Bucks, him answering the phone at 10 years old
  2. Background of his dad (Ray Patterson), All American Player, turned Coach and early investor in Bucks when they went public in 1968/69
    • His dad drafting Kareem Abdul Jabbar and winning the Championship in 1971
  3. Moving to Houston and first major role with Houston Rockets as Director of Business Operations
  4. His Houston Rocket Days, breaking attendance records, doubling TV revenue, first NBA game in Mexico City, first Spanish Language TV show, great stories around them
  5. Building a Championship team, including Hakeem Olajuwon, creating the team that won the NBA title in 1993-94 – how it started and the role of Def Leppard ….
  6. Difference between a General Manager and the Coach – long term vs short term view
  7. Next stop, President & Partner in Houston Aeros (Ice) Hockey Team in the IHL and Compaq Center deal
  8. Helping to bring Houston Texans (NFL) to Houston in early 2000 – Chuck Watson and Bobby McNair https://en.wikipedia.org/wiki/Bob_McNair  (later Senior VP & Chief Development Officer)
    • Massive numbers across the deal, including purchase price (US$ 750 million), deal terms revealed
    • Building a stadium, hiring staff and team from scratch
    • Over US$ 450 million of Contractual Obligated Income (COI) generated to create first investment grade sports franchise
  9. Learn about the Texas “Superbowl Bill” and its legacy to help bring major events to the state ever since
  10. From NFL to NBA – Paul Allen, owner of Seattle Seahawks and Portland Trail Blazers – taking role as President/GM for Trail Blazers
  11. Comparing numbers between Rockets and Trail Blazers 20 years later, difference in media landscape, building set up, etc
  12. Team lost US$ 135mil the year he arrived, turned it around over four years -  US$ 52 mil in “luxury tax” due on first day on the job
  13. Starting Pro Sports Consulting in 2007, providing services to companies, US governments, universities and individuals to seek, acquire, sell major/minor league sports properties, from design, finance, building to maximizing revenues
  14. Roles at Arizona State University – VP of Athletics and later Men’s Athletic Director at University of Texas, Austin
    • Differences between Pro Sports and College Sports in the US – different stake holders
    • UT has US$ 180 million budget, largest athletic budget in the country and how it’s spend
    • NIL (Name, Image, Likeness) discussion and Steve’s interesting perspective
  15. Arizona Coyotes, NHL team, successfully positioned team for sale
  16. Most recent venture, Legend Labs – branding and crisis consulting firm, representing athletes to Universities, and other entities – Co-Chairman & Partner  
  17. Pro Sports Consulting – working on Charlotte Hornets, new Stadium project  & Executive Coaching role

 

About

Steve Patterson has served as an innovative and successful executive in the NFL, NBA, NHL, professional baseball, and college athletics for over 35 years. He has built championship teams and organizations, designed, financed, built, and run stadia, ballparks, and arenas with record setting revenues all over the United States. Patterson successfully led the effort to bring the Houston Texans NFL team and Super Bowl XXXVIII to Houston, Texas. As General Manager of the Houston Rockets, he built the 1994 NBA Championship team.

Patterson is currently the President of Pro Sports Consulting, which provides services to universities, companies, government entities, and individuals that operate or seek to acquire or sell sports properties, to design, finance, build and operate sports facilities and to maximize the revenue of these and related entities. He is also the Co-Chair of Legend Labs a brand and crisis communications consultancy.

Patterson is formerly the President, CEO and Alternate Governor of the Arizona Coyotes. He is also the former Director of Men’s Athletics for the University of Texas at Austin where he oversaw the largest athletic department budget in all of college sports while setting records for academic success, revenue generation, endowment growth and philanthropic giving to the athletic department.

Prior to UT, Patterson served as Managing Director of Sun Devil Sports Group, Vice President for Athletics and Athletic Director for Sun Devil Athletics at Arizona State University. In that capacity, Patterson was responsible for all ASU Athletic Department business and sports operations, acquisition, development, and operation of current and new sports facilities and assisted with the development of the 425-acre Sports Facilities District adjacent to the University in downtown Tempe.

As President of the Portland Trail Blazers, The Rose Garden and Rose City Radio. Patterson refined his skills as a turnaround specialist, while garnering national recognition for his player acquisitions when he took over the team’s General Manager duties.

As the Trail Blazers General Manager, Patterson engineered a record six draft day trades that resulted in the selection of NBA Rookie of the Year and three-time NBA All Star Brandon Roy and fellow All Rookie 1st team, seven-time NBA All Star and five time All NBA member LaMarcus Aldridge. Patterson also revamped the entire basketball operation, hiring then GM Kevin Pritchard and Head Coach Nate McMillan.

Patterson formerly served as the Senior Vice President and Chief Development Officer of the Houston Texans NFL franchise where he led Bob McNair’s successful effort to acquire a National Football League franchise and Super Bowl XXXVIII for Houston, Texas. Patterson was responsible for the establishment of the team’s business, legal, media and political operations, as well as the development, design, finance, construction and operation of NRG Stadium and related facilities.

Prior to joining the Texans, Patterson was the President, General Manager and Governor of the Houston Aeros hockey team. For his efforts he was named the 1995 winner of the Andy Mulligan Trophy as the International Hockey League’s Executive of the Year.

In addition to his roles with the Aeros, Patterson also acquired and served as President and Partner in Arena Operating Company, which managed and operated Compaq Center, Houston’s home of the Rockets, Aeros and Comets.

While overseeing all the business and basketball operations of the Houston Rockets, Patterson was the chief architect of the 1993-1994 Houston Rockets squad that captured the first NBA World Championship in franchise history signing, drafting, or trading for all the team’s players and coaches. Patterson also led the club’s successful bid to host the 1989 NBA All-Star Game in The Astrodome, which held the all-time NBA All-Star Game attendance record of 44,735 for 21 years.

Born and raised in Beaver Dam, WI. Patterson attended the University of Texas, graduating with honors earning a bachelor’s degree in Business Administration in 1980. He graduated from UT’s Law School in 1984. He is married to Yasmin Michael with whom he has three grown children.

 

 

Follow us on our social sites for the latest updates
Instagram: https://www.instagram.com/sportsentrepreneurs/
Facebook: https://www.facebook.com/marcusluerpodcast
LinkedIn: https://www.linkedin.com/company/sports-entrepreneurs
Website: https://marcusluer.com
Podcast: https://marcusluer.com/podcast

To get in touch, please email us at podcast@marcusluer.com

 

Feel Good by MusicbyAden https://soundcloud.com/musicbyaden
Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0
Free Download / Stream: https://bit.ly/_feel-good
Music promoted by Audio Library https://youtu.be/bvgIqqRStcQ

view more

More Episodes

Lalit Modi, The Founder – IPL .. Episode 4, The End
2025-03-31 249
Lalit Modi, The Founder – IPL .. Episode 3, South Africa
2025-01-08 346
Lalit Modi, The Founder - IPL .. Episode 2, The Playbook
2024-11-23 399
Lalit Modi, The Founder - IPL .. Episode 1, The Build-up
2024-10-31 680
Marcus Höfl, “The Kaiser’s Lieutenant”
2024-10-14 268
Gareth Balch, "Data Driven Sports Revenue"
2024-07-31 563
Prof. Dr. Sascha Schmidt, "Sports Tech Talk"
2024-05-31 399
Marco Balich, "Master of Ceremony"
2024-05-03 432
Alan Pascoe, "Father of UK Sports Marketing"
2024-03-22 477
Paul Barber, "Premier League CEO Of The Year"
2024-01-20 727
Peter Draper, ”UK Sports at Heart”
2023-12-12 628
Zack Sugarman, ”AI Powered Lead Generation”
2023-11-16 423
Jason Masherah, ”Trading Cards & Beyond”
2023-10-11 474
Andrew Ryan, ”FIBA Media - FIBA World Cup 2023”
2023-09-03 501
Guy-Laurent Epstein, ”Deep Dive Into UEFA”
2023-08-15 675
Paul McVeigh, ”Premier League Psychologist”
2023-06-30 507
Jerome Valcke, ”Back Alive”
2023-06-07 778
Alex Inglot, ”Esports Commissioner”
2023-05-09 539
Misha Sher, ”Brands in Sport”
2023-03-17 783
Ben Nichols, ”Padel Unpacked”
2023-02-01 594
  • ←
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • →
012345678910111213141516171819

Get this podcast on your
phone, FREE

Download Podbean app on App Store Download Podbean app on Google Play

Create your
podcast in
minutes

  • Full-featured podcast site
  • Unlimited storage and bandwidth
  • Comprehensive podcast stats
  • Distribute to Apple Podcasts, Spotify, and more
  • Make money with your podcast
Get started

It is Free

  • Podcast Services

    • Podcast Features
    • Pricing
    • Enterprise Solution
    • Private Podcast
    • The Podcast App
    • Live Stream
    • Audio Recorder
    • Remote Recording
    • Podbean AI
  •  
    • Create a Podcast
    • Video Podcast
    • Start Podcasting
    • Start Radio Talk Show
    • Education Podcast
    • Church Podcast
    • Nonprofit Podcast
    • Get Sermons Online
    • Free Audiobooks
  • MONETIZATION & MORE

    • Podcast Advertising
    • Dynamic Ads Insertion
    • Apple Podcasts Subscriptions
    • Switch to Podbean
    • YouTube to Podcast
    • Blog to Podcast
    • Submit Your Podcast
    • Podbean Plugins
    • Developers
  • KNOWLEDGE BASE

    • How to Start a Podcast
    • How to Start a Live Podcast
    • How to Monetize a Podcast
    • How to Promote Your Podcast
    • Mobile Podcast Recording Guide
    • How to Use Group Recording
    • Podcast Advertising 101
  • Support

    • Support Center
    • What’s New
    • Free Webinars
    • Podcast Events
    • Podbean Academy
    • Podbean Amplified Podcast
    • Badges
    • Resources
  • Podbean

    • About Us
    • Podbean Blog
    • Careers
    • Press and Media
    • Green Initiative
    • Affiliate Program
    • Contact Us
  • Privacy Policy
  • Cookie Policy
  • Terms of Use
  • Consent Preferences
  • Copyright © 2015-2025 Podbean.com