“It's useful to look at metrics, but metrics are a lot more useful and meaningful if we frame them around why we're measuring that thing to begin with. You want to measure a thing because it's meaningful. And OKRs are how teams put meaning behind the measurement.” - Paul Young
What is your product team measuring to determine progress? What should they be measuring? And what makes a good OKR? In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Paul Young about OKRs because you can’t manage what you can’t measure.
The qualities of a good objective
Why you might have multiple key results for each objective
Why you should set a confidence score (on a scale of 1-10) and why every objective should be difficult but not impossible
The difference between OKR and KPI
How many OKRs should you have on your team
Additional Resources Foundations | The first step to become truly market-driven This course emphasizes how to develop an understanding of your market and effectively share that information throughout the organization. Learn More