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Marketing x Analytics

Marketing x Analytics

Business:Marketing

(dis)Trusting Data, with Sid Khaitan

(dis)Trusting Data, with Sid Khaitan

2022-10-22
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In this episode I sat down with Sid Khaitan, Senior Go-to-Market Manager at Chili Piper. We discuss GTM strategy, Sid's career story and insights, creating scrappy marketing analytics at a startup, how to utilize Salesforce for data entry and sales insights, when to move from scrappy analytics to a full analytics suite as a growing business, revenue driven marketing success metrics, why you shouldn't trust data sometimes, and more.

Join the discussion below! 

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Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com

 

Click Here for Transcribed Episodes of Marketing x Analytics

 

All view are our own.

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