52. George Brontén, CEO & Founder, Membrain - How do you go from founder-led sales to a scalable sales machine!
In this episode, we speak with George Brontén, CEO & Founder, Membrain, the Sales Enablement CRM platform focusing on driving results by emphasizing the right behavior in your sales teams.
We talk with George about the journey of going from a founder-led sales setup to a professional and scalable sales organization.
- When is the right time to make this transition, what is the trigger point
- Who should your first hire be, leader or individual contributor
- What is key in this recruitment process
- What are the do's and don'ts in this type of a transition
These are some of the questions that George addresses, tune in to learn how you also can make this transition as smooth as possible.
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