Forecasting with Confidence
Gone are the days of forecasting for the year ahead. Spurred by the chaos of the pandemic and ongoing market uncertainty, CPG manufacturers and retailers must continually monitor the marketplace, weighing decisions against consumer behavior, macroeconomic factors and business strategies. Nagi Jonnalagadda, senior vice president, Global Products & Solutions at IRI, recommends companies change their approach to forecasts from point-in-time planning to scenarios with varying levels of confidence.
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