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The Blockchain New Zealand Podcast

The Blockchain New Zealand Podcast

Technology

E10 - Ben Rose on Marketing in Crypto and Binance in NZ

E10 - Ben Rose on Marketing in Crypto and Binance in NZ

2022-11-16
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Ben Rose is the GM of Binance New Zealand. He has a long history of sales, marketing, and growth with New Zealand businesses from start ups to banks like ASB and NIB. 

Last month Binance launched here in the New Zealand market and Ben is tasked with growing the crypto market and *maybe* bringing back our futures trading once Binance is properly licenced. 

In this conversation we touch on marketing, regulation, education and some self sovereign topics like custody and  ownership. I hope you enjoy my conversation with Ben Rose.

Timestamps:
00:00 intro
01:46 sales and marketing
09:10 the NZ customer
12:53 Binance in NZ
15:10 licensing in NZ
20:00 customer protection
23:40 education in crypto
26:00 but crypto isn't backed
29:54 self custody
35:02 near term outlook 
36:24 on podcasting
38:09 rapid fire 
40:46 fin

Some notes from the show:

  • Tesla's no spend marketing 
  • Binance registers in NZ 
  • 1-in-10 Kiwi's hold crypto 
  • NTSB retrospective  
  • SAFU 
  • Robett Hollis busting myths 
  • Federal Reserve Building (NYC) 
  • Is there any gold in Fort Knox (Kentucky)?
  • Blackrock's long journey toward crypto adoption 
  • Koura's crypto Kiwisaver fund 
  • NZ Sales & Marketing Insider podcast 

Contact Ben:

  • LinkedIn 

Find Jeff:

  • Twitter
  • LinkedIn 

The BCNZ Pod:

  • Website https://podcast.blockchain.org.nz/
  • YouTube 
  • Apple Podcasts
  • Google Podcasts
  • Spotify 
  • iHeartRadio 

Sponsor:

  • The Blockchain New Zealand podcast is brought to you by EasyCrypto

Media & Sponsorship Enquires:

  • team@blockchain.org.nz 

Recorded at blockheight 762353. The BCNZ podcast was founded in 2022 by Jeff Nijsse and Bryan Ventura.

view more

More Episodes

E20 - Simon Collins on Orange Pilling New Zealand Parliament
2023-09-25 44
E19 - Joerg Buss on Decentralised Search
2023-08-18 85
E18 - David Ding on Ternary Thinking Beyond Blockchain
2023-07-07 78
E17 - Michael Bacina on Banking Industry Friction
2023-06-22 59
E16 - Kirsten KP Patterson on Governance and Tech
2023-06-17 59
E15 - Steve Vallas on Aligning Blockchain Incentives in Asia Pacific
2023-03-26 89
E14 - Paul Salisbury on Crypto Estate Planning
2023-03-07 68
E13 - Sorel Carr on FinTech
2023-02-21 65
E12 - Year in Review 2022
2022-12-12 81
E11 - James Bayly on Indexing Blockchains & Web3 Decentralisation
2022-12-05 52
E09 - Marc Krisjanous on Security Standards in Crypto
2022-10-12 68
E08 - Paul Stonham on Enterprise DLT & Tokenising Assets
2022-09-28 59
E07 - Tornado Cash and The Merge; Bryan and Jeff Roundtable 1
2022-09-08 65
E06 - Stephen Macaskill on Economics, Money, and Bitcoin
2022-08-02 54
E05 - Tak Suzuki on Funding Emerging Artists through NFTs
2022-07-15 61
E04 - Jit Maharaj on Crypto Payments with BSC/BNB
2022-07-07 43
E03 - Liz Izmailova on Ukraine and Charitable Crypto Donations
2022-06-20 48
E02 - Paul Quickenden on Navigating Crypto Markets & Growing a Business
2022-06-01 52
E01 - Jonty Kelt on Venture Capital in Crypto
2022-05-09 80
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