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Audience 1st

Audience 1st

Business

Service-Based Mindset: The Missing Link in Cybersecurity | Dheeraj Pandey

Service-Based Mindset: The Missing Link in Cybersecurity | Dheeraj Pandey

2022-11-23
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Every time a vendor comes through the door, what they're looking at is just a closure of a deal.

After a project is delivered, feedback is something which is missing and which I think vendors can take advantage of.

Having frequent service evaluation calls or catch up calls with us so that they can serve us better is not only beneficial to security practitioners, but for the vendors themselves.

The industry moving in that direction, but currently this service-based mindset is largely missing in cybersecurity.

Rich insights from Dheeraj Pandey, CISO & Head of Organization at Crédit Agricole Corporate & Investment Bank, India.

In this episode, I had a brutally honest conversation with Dheeraj about his challenges, goals, the value of community and peer to peer engagement, how to best leverage community as a vendor, what vendors do that piss him off, and the alternatives.

Join Audience 1st Today

Join 700+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

Whenever you're ready, there are 3 ways I can help you and your go-to-market team:

1. Conduct a one-to-one interview with an existing or ideal customer and extract the most useful insights and recommendations for action.

2. Connect you with our CISO Panel to validate an idea, trend, message, service or product.

3. Plan and facilitate a customer advisory board (CAB) with your key customers to drive loyalty for your company's brand.

view more

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