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The News Nirvana Podcast

The News Nirvana Podcast

Business

Ep. 21: On data, what we can track and why?

Ep. 21: On data, what we can track and why?

2022-11-29
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OK, we've got the software and we know we can track data. But what should we be tracking? What do these numbers actually mean? And how do we use the numbers to take action in our orgs? These questions (and others) come flying more often than we want to admit. News Nirvana host Nick Parker sits down with data guru Allie Peters, senior product manager of emerging product for TownNews and Lee Enterprises. Note: this is the first of a two-part series on tracking data and how it can help us better our news organizations.

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More Episodes

Ep. 25: ’What matters most is audience’
2023-02-22
Ep. 24: The big brand unveil... and the story of how they got there
2023-01-31
Ep. 23: Using data to create successful strategies
2023-01-17
Ep. 22: Bridging the gap between print & digital readers
2022-12-13
Ep. 20: Building community reach through newsletters
2022-11-18
Ep. 19: Rethinking sales, process, and leadership
2022-06-28
Ep. 18: On audience + revenue
2022-06-07
Ep. 17: The role of the watchdog
2022-05-05
Ep. 16: Content is king
2022-04-12
Ep. 15: It’s hope, but with teeth
2022-03-29
Ep. 14: Student reporters leading the way
2022-02-22
Ep. 13: On production and developing the next generation
2022-02-08
Ep. 12: In support of the rural community newspapers
2022-01-25
Ep. 11: Being a first ain’t all it’s cracked up to be
2022-01-11
Ep. 10: On data collection and creating meaningful engagement
2021-12-14
Ep. 9: On storytelling and context
2021-11-30
Ep. 8: Creating access & driving change
2021-11-16
Ep 7: Delivering news for the people, not their mailboxes
2021-11-02
Ep. 6: Old school community journalism leads to new success
2021-10-26
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