Ep 29 Simon Griffiths, Co-founder & CEO at Who Gives A Crap, on building an impactful brand that people love
Simon Griffiths is CEO and co-founder of Who Gives A Crap, the iconic Aussie B Corp that sells good looking, forest friendly toilet paper, paper towels and tissues direct-to-consumer.
Who Gives A Crap donates 50 per cent of their profits to help build toilets for those in need. As much as Simon loves toilet paper, he helped start the business for its impact, with the company on a mission to improve access to hygiene, clean water and basic sanitation in developing countries. Since founding the company back in 2013, Who Gives A Crap has donated more than $10 million.
If there was ever a brand that is living proof that authentic human qualities can inspire L-O-V-E, Who Gives A Crap is that brand. If it's possible to achieve what this business has done with toilet paper - from both perspectives of impact and commercial success - can you imagine the untapped possibilities for other purpose-led businesses and brands?
There is so much depth to this brand and we cover a lot of ground in this wide-ranging interview. There's great value in this episode for anyone wanting to navigate their business and brand successfully on a purposeful path, as Simon generously shares the insights that Who Gives A Crap has gained through their business.
Here are some of the themes we get into in our conversation:
Contacts:
Who Gives A Crap website https://au.whogivesacrap.org/
Good Time website https://au.whogivesacrap.org/pages/goodtime
Simon Griffiths Linkedin https://www.linkedin.com/in/simongriffiths-founder/
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