Discover The Power Of Storytelling - Seth Erickson - EP 208

What's your story? Seth Erickson, founder and Chief Mischief Maker at Storify Agency talks to Peter and Kathleen. He helps startups clearly communicate their value to the marketplace through storytelling

Go here to get a free chapter of Seth's book "How To Hack Humans" https://www.storifyagency.com/yakking

The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com                peter@theyakkingshow.com 
https://karytechsolutions.com               kathleen@theyakkingshow.com

Timeline

02:00                     Seth’s Background

03:31                     Books on Story Telling

07:01                     Chief Mischief Maker

07:30                     Brand Foundation

09:10                     The Hero’s Journey

10:30                     Case Study – Abbott Construction

11:55                     The 3-Act Play

13:19                     B2B, B2C or both?

15:24                     How to Unravel a story

18:40                     The Budweiser Clydesdale Story

21:01                     Story Incubator & Accelerator

22:35                     Seth’s book

27:01                     Artificial Intelligence & Content Creation

28:49                     Success Secrets