Are You Struggling To Convert Real Estate Leads Or Are You Lazy?- EP 170

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica have a special guest on the show, Grant Wise, the founder of Witly. The question they are collectively addressing today is: Are you struggling to convert your leads or are you just a lazy agent? They might ruffle a few feathers today!

 

Episode Highlights:

• Grant Wise is the founder of Witly, an automated ad platform. 
• “The Pyramid of Problems” is an illustration that Grant came up with to help agents visualize the struggles that they will encounter as they go into business whether they are a new agent or someone in the first 3-5 years who feels stuck.
• The industry average for online lead conversion is 0.8%. Why?
• Every agent goes through a cycle where they work way too many hours and get burnt out really fast. You have to get the right systems and processes in place.
• After processes and systems are in place and things are functional, what is next?
• What about scale? Grant talks about the journey to get there.
• Approximately 75% of people that are searching on Zillow have no intention to buy a home, they just like looking at houses.
• A lot of Grant’s clients are converting around 2%. There are some simple things agents can do to boost conversion.
• Most agents do not come into the industry as business people. It is a “fall back” profession for so many. 
• Grant is of the theory that most real estate agents are not lazy because there is a difference between being lazy and uneducated. 
• What are the tips and tools to not be the ‘lazy agent’ or the one who is continually doing the things that are not working? 
• What about the sales funnel? Grant reviews the types of leads and how you have to create the experience to move them through.
• Connection is a big piece. Grant has worked with a lot of people and top performing teams. He does something called relationship remarketing. How does it work? 
• Even for top producers, the connection piece can make such a huge difference. Grant watched a company in Orlando go from 3 million in annual production to 33 million. Grant’s team helped them generate 3500 leads and engagement with their video content.
• When agents make a change from transaction focus to relationship focus, everything can change for you.
• If you’re not building a relationship with your client socially, someone else is.

 

3 Key Points:

1. Grant Wise is the founder of Witly, an ad platform. He created an illustration called the pyramid of problems to help agents visualize the struggles they will face. Lead generation and sales conversion are the first two and he explains why.
2. There is the learning of how to get customers and then there is the learning how to operationalize the process of getting customers- two different problems, Grant explains. 
3. Grant is about education. He shares tips and tools to get into action and create an experience for people that can really help you take off. He explains relationship remarketing.

 

 

 

Resources Mentioned:

• Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram
• https://jennifermurtland.com/Vault/
• Monica Weakley website | LinkedIn | Facebook
• Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube
• Grant Wise - http://likegrantwise.com/  | https://witly.net/home

 

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