Business:Marketing
Episode 168 - Agency Life, Qualitative Research, Walking, Flying and More with Casey Mohan
In this episode of my podcast, I talk to Casey Mohan-Schulz, VP, Qualitative Insights & Strategy at CMB, a full-service custom market research and strategy firm in Boston, and President of AMA Sacramento Valley in California.
About Casey Mohan
Casey leads CMB’s qualitative practice and brings over a decade of qualitative research experience to the CMB team. During her career she has overseen numerous initiatives for Fortune 1000 clients, delivering insights and strategic recommendations that help clients connect with their target audiences and understand business context in meaningful ways. Her experience includes designing and conducting research for global clients across a broad range of industries and among a diverse range of audiences in both B2B and consumer spaces. Well-versed across qualitative methodologies, Casey has successfully conducted and overseen traditional and online focus groups, 1:1, and ethnographies, online discussion boards, innovation and ideation, co-creation workshops, as well as led employee focused meeting facilitation and activation workshops to help companies communicate research insights across their organization.
Casey’s work spans a range of clients/industries: Northrup Grumman, Lockheed Martin, Fiserv, Bank of America, Schwab, TD Bank, GoDaddy, Clover, Meta, Google, Activision Blizzard, Microsoft, Disney, Dignity Health, Geisinger, MD Anderson, SC Johnson, Restaurant Brands International, Taco Bell, Enterprise and more.
In her free time, Casey volunteers with the American Marketing Association. In 2021 she was nominated as a national Volunteer of the Year for her contributions to developing DEI educational resources for the organizations’ 1000+ professional chapter leaders, and her work co-authoring a national DEI framework and strategy. She has also led the Sacramento Chapter serving as Chapter President from 2019-2022. Casey also volunteers with local aviation related organizations throughout Sacramento including the California Capital Airshow, with her past volunteer work focusing on insights to support the International Council of Airshows.
Casey graduated from California State University in Sacramento, earning a Bachelor’s Business Administration with concentrations in Marketing and International Business.
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