It’s a marathon, not a sprint.

Natalie and Cigi talk about the beginning months and years of a business and how you need a "marathon Mindset" for it. You probably won't be profitable right off the bat - and that is okay. Give yourself some grace - Rome wasn't built in a day. They also talk about how it is important to enter a new venture with a "worst Case Scenario" laid out so you know what the risks are.