Interview with Mark Stouse - Proof Analytics
In the latest podcast episode, Mike sits down with Mark Stouse, CEO of data analytics platform Proof Analytics.
Mark discusses the difference between marketing mix modelling (MMM) and marketing resource management (MRM) and how they can demonstrate the impact of marketing activities on business bottom line.
Mark also explains why it is vital to trust and use math when making marketing decisions and why pressure from the C-suite means this is increasingly important.
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