The Data Driven Agency - Marcel Petitpas

Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems, a problem he discovered while running his own agency back in his early 20’s.

He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.

In his work as a speaker, podcast host and consultant, specialising in Agency Profitability Optimisation, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability.

When he’s not helping agencies make more money, he’s probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day. 

What will be discussed on today’s show: 

• How agencies should measure their performance
• Key metrics to track
• Targets to aim for & industry benchmarks
• Exactly what formulas to use to calculate them
• Example metrics:
• Financials (Revenue, AGI, Gross Profit, Net Profit, Overhead Spending)
• Utilisation Rates
• Average Billable Rates
• Labour Efficiency Ratio

What is Marcel Working on Right Now:

• The Agency Profit Toolkit - https://parakeeto.com/toolkit/ 

How to get hold of Marcel: 

Instagram: https://www.instagram.com/getparakeeto/
Linkedin: https://www.linkedin.com/in/marcel-petitpas-20059588/
Twitter: https://twitter.com/Parakeeto
Facebook: https://www.facebook.com/agencyprofitability 
Website: http://www.parakeeto.com/ 

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