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Neues aus der Managementforschung in 220 Sekunden

Neues aus der Managementforschung in 220 Sekunden

Business:Management

Kostspieliger CEO-Aktivismus

Kostspieliger CEO-Aktivismus

2023-03-01
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Ep 14. Kostspieliger CEO-Aktivismus: Wie Kunden Geschäftsführer für politische Stellungnahmen abstrafen (März 2023)

Basierend auf dem Artikel „The effects of CEO activism: Partisan consumer behavior and its duration" von Young Hou und Christopher P. Poliquin.
https://onlinelibrary.wiley.com/doi/full/10.1002/smj.3451

Der Podcast zur Unternehmensführung und Organisation für die Praxis, der Ihnen aktuelle Erkenntnisse aus der internationalen Spitzenforschung kurz und unkompliziert näherbringt. 

Von und mit Prof. Dr. Markus Reitzig, Professor für Unternehmensstrategie an der Universität Wien.

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