Is Blogging Still Relevant? With Amy Reinecke and Jennifer Draper

Your business blogging questions answered!

I often get asked by clients and fellow business owners questions like, 

“Is blogging still relevant?” 

“Isn’t blogging dead?” 

“Who should start a blog?” 

“How often should I blog?” 

And of course, “What should I blog about?” 

Starting a blog is an exciting journey and can come with a lot of questions. It’s important to set up your blog in a way that helps to grow your business and expand your reach. 

In this episode of the She Built This podcast, my guests Amy Reinecke and Jennifer Draper of The Ultimate Blog Podcast, we answer your business blogging questions and help you get clarity around why to blog and what to blog about. 

We get into what businesses make a good fit to start a blog and how we can add in more elements of curiosity to spark more interest in our blogging content. 

This conversation about whether or not blogging is still relevant includes: 

• How you just never know what magic will come from following your curiosity and courage
• The answer to the infamous question, “Is blogging still relevant?” 
• The benefits of blogging for businesses and who should have a blog 
• How often to consider posting a new blog  
• How to create curiosity in writing blogs for your audience 
• Key pieces of strategy that often get overlooked when it comes to blogging 
• Amy and Jennifer’s predictions on how artificial intelligence and other technology might affect content creation
• And more!

About Amy Reinecke and Jennifer Draper, Spark Media Concepts and The Ultimate Blog Podcast

With over 14 years of combined blogging experience, Amy Reinecke and Jennifer Draper are passionate about helping women create the blogs they desire to build a business that allows them to live the life they desire.

They started Spark Media Concepts to help women use their stories, passion, expertise, and perspectives to share content that adds value to others via their blog.

Connect with Amy and Jennifer Online: 

Website
Podcast
Instagram

Links Mentioned in the Episode: 

Jansen’s Everyday Reading Blog

About the Host, Emily Aborn Content Writer and Founder of She Built This 

Emily Aborn is a Content Writer for women entrepreneurs, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 86 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. 

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