S6-Ep12: Certified B Corporations Seek to Improve Our World

Guest: Anie Rouleau & Daniele Henkel

As a certified BCorp since 2015, Anie Rouleau has made a pledge to become a natural ambassador and promote the movement across Québec. She believes in 2030, a company that is not transparent, inclusive, socially and environmentally responsible will be outdated. We must redefine the key successes of tomorrow's businesses and we need to start now. Each of our stakeholders is essential. We need to commit to deliver value to all of them, for the future success of our companies, our communities and our country. She is joined by Daniele Henkel to discuss with Maureen the importance of the BCorp movement.