Founder, Market, Product, Team: Why Adding Veteran Insurance Experience is Invaluable (w/Mike Mansell, American Family Ventures)

Mike Mansell is a Principal at American Family Ventures, a multi-limited partner VC firm focused on the future of insurance. Mike assesses, invests in, and teams with early-stage startups that are poised to write the next chapter of insurance, whether from inside the industry or a relevant adjacency.

He talks about the macro investing environment and cooling off after years of hyper-growth, and how founders have become more focused on creating strong businesses. While deploying their latest fund, the team have built an ecosystem of partners across the entire value chain of insurance, including a network of advisors for companies and connections to reinsurance, brokerage/distribution or other investors. 

Mike talks about the team's focus on founder, market, product and team, and staying true to core investing themes that have been iterated over time. Mike feels that massive change to the industry is hard to imagine, that insurance is an industry that moves by inches over a longer time given its compulsory nature. 

Mike’s recent work has taken him to the sectors of insurance distribution, E&S lines, and financial wellness. Prior to joining AFV, he gained deep risk management experience through roles at Liberty Mutual, GE Capital, and Kearney.

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