53. What is a Personal Brand?

53. What is a Personal Brand?

Today we are going to talk about your personal brand. Are you paying attention to your personal brand? Some people may refer to a personal brand as your image. If you aren't familiar with the term, here is a great definition from Laura Morgan Roberts in an article titled, Creating a Positive Professional Image. She was quoted to say, "Your professional image is the set of qualities and characteristics that represent perceptions of your competence and character as judged by key constituents (i.e. clients, colleagues, superiors, subordinates)." You will see that at times, the words personal brand and image are used interchangeably. 

In this episode: 

• Words are the first way (other than appearance) that tells people what we think of ourselves. Do we come across as confident? Tentative, direct/indirect, shy, or do we devalue ourselves?
• What does a personal brand allow you to do?
  • Tell your story.
  • People want to connect with people, not companies.
  • Personal branding helps you show others what makes you tick by highlighting your personality, opinions, work, skills, and style.
• In the same article above, Laura Morgan Roberts also stated, "if you aren't managing your own professional image, others are." Would you rather let others dictate what they think your image is or would you like to control that narrative yourself?
• How your personal brand can be like your savings account that you need to leverage.
• All the things that can be impacted by your personal brand.
• You can change your personal brand whenever you are ready.
• Creating your own personal brand statement.

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