Subscription eCommerce is one of the best ways to increase the lifetime value of your customers and create recurring revenue in your business.
But creating a great subscription program that doesn't result in tons of customer churn takes more than just sticking a subscribe & save on your product page.
Today's guest is Ben Fisher, Founder and CEO of Rodeo, a subscription platform for Shopify. He started his development journey as a kid, selling strawberries door-to-door so he could buy programming books. He went on to create Carthook, a post-purchase upsell app for Shopify which he sold in 2022. Now he helps 8-figure DTC brands that use subscription models to maximize customer retention and lifetime value.
Links Mentioned
Rodeo Subscription Platform
http://hey.rodeo/
Book: Don't Make Me Think
https://a.co/d/4cNNxkw
Book: The Membership Economy
https://a.co/d/9Jvf4Jg
Connect with Ben Fisher & Rodeo
https://www.linkedin.com/in/skinnyandbald/
https://twitter.com/skinnyandbald
https://subscriptionradio.com/
Read the Full Transcript
http://eCommerceBadassery.com/212
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