There may be no bigger priority for both retailers and consumer goods companies today than access to consumer insights, and PepsiCo has stood up its own data analytics practice known as Pepviz to seize this opportunity. In this episode of Tech Transformation, we’re talking with Kate Garner, SVP of marketing, demand accelerator, at PepsiCo about some of their latest findings, how the company's use of technology has evolved, and how it's helping them develop more collaborative retail relationships.
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