“Don't mistake the opportunity for Long COVID with the frustration of dealing with the fast moving world of acute COVID. This is a big opportunity, not only to grow your practice, but quite frankly, to put a massive stake into the ground around the power of root cause medicine and an opportunity to build an evidence base that I think is of huge significance for the whole field,” shares Tom Blue, healthcare entrepreneur.
Functional medicine practitioners face two main challenges when growing their practices. One, there is a large upfront time investment required for learning. Second, most insurance providers will not work with functional medicine practices and the burden of cost then falls on the patients, many of whom will not want to invest more into their healthcare.
So how do you navigate these challenges and future proof your practice?
In this episode, Tom discusses the importance of niching down your outreach to focus on those patients whose needs are not being met by the traditional healthcare system, like those with autoimmune conditions and other chronic pain conditions. He explains that Long-Covid is a key niche to target, because it is underserved and symptoms-based management alone is not sustainable.
He also talks about ways to further future-proof your practice by incorporating health trackers like the Aura Ring and utilizing ChatGPT for creating educational materials.
Quotes
Links
Connect with Tom Blue:
LinkedIn: https://www.linkedin.com/in/tomblue/
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