Business:Marketing
This week's show is entitled, "How vs Who: Why Relationships Still Matter in the Age of AI" and my guest is David Rush, Founder/CEO of SmallWorld.
Tune in to hear more about:
- Why sales and marketing are about timing and trust and how companies can leverage trust as an asset more often.
- Why relationships are critical to business success, and why it's not always easy to measure their depth.
- How SmallWorld helps companies identify the fastest path of connectivity into senior-level decision-makers by getting down to the person level and enabling warm introductions from people within the ecosystem of a company who have relationships and intrinsic motivation to make those introductions.
Watch the video, listen in now and/or read the transcript on the Heinz Marketing blog (search "David Rush").
Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.
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