Building a brand can be a daunting task, especially in the ultra-competitive markets of cosmetics and alcohol... but Cara Kamenev has taken on both with incredible success! Cara Kamenev is a co-founder and CEO of Thomas Ashbourne, the young, ready-to-sip canned and bottled craft cocktail brand that launched last year.
Before joining Thomas Ashbourne, she was a rising star at L'Oreal Paris in the US for nearly 10 years where she served as Vice President of Brand Engagement, focusing on brand equity marketing, paid media and digital while also managing celebrity and brand ambassadors on global and local initiatives.
Although she was incredibly successful, she felt it was time for a change (in her personal life at this time, she was going through a divorce and was raising her daughter on her own) - and the jump was huge - she was diving head first into a different category and was responsible for building an entire team and brand.
The brand is young and fun and backed by amazing celebrity partners including Sarah Jessica Parker (The Perfect Cosmo), Ashley Benson, Rosario Dawson, Vanessa Hudgens (The Margalicious) and more to come.
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