L.E.G.I.T The Martial Arts Growth Formulae

Learning how to become a black belt in business is now easy. Thanks to Gordon!

In this episode of the Martial Arts Business Podcast, Gordon shares his own Martial Arts Growth Formula—L.E.G.I.T. It stands for Lead Generation, Effective Prospect Process, Great Conversations, Increasing Your Sales, and Total Added Value. All aspects are important so make sure you don’t miss a single one and you know how to handle each effectively.

If you’ve acted each part of the process, then you’re good to go! It’s now quick and easy to scale up your martial arts school. Remember that you can only serve someone if you know what they want, what value you can contribute to them. Every successful business starts small. Listen in how you can grow your martial arts business today.

KEY TAKEAWAYS

• Lead Generation. Create leads consistently whether it be from free or paid marketing—better if it’s a mixed of them. For every program you offer, there will be a way of marketing suitable for solely it.

• Gordon’s hot tip: Log even the inquiries in the customer relationship management (CRM) system!

• Effective Prospect Process. Check how many contacts and engagement have you made. How many are meaningful and can only be useful among those? What can be improved so we increase the number?

• Create connections and be clear on what you’re selling.

• Great Conversations. Effective conversations result in conversions. Assure them you’re the best option who can give what they need. Learn how they converse.

• Increasing Sales. You need money to make all you want to offer to your clients possible. Track your sales and projections. 
• Total Added Value. Create raving fans and followers. Always give your best in providing service. When they get more than they expected, they share that happy feeling with other people.

BEST MOMENTS

• “When you’re really clear about the process, you’ll be able to make a much more effective plan.”
• “That’s what business is about… it’s about squeezing it down. It’s about becoming more effective in the gaps.”

• “Create connection; create the rapport.”
• “It’s our duty to know what’s the logical next step for them.”
• “Find out what they need and give it to them.”

VALUABLE RESOURCES

• Business Mastery – Tony Robbins

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

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CONTACT METHOD

• G Force Martial Arts

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