123. Funding mechanics and a technical build: Insights from Shawn Leggett, President & Founder of GroundUP Eco-Ventures
Founded in 2018 and based in Okotoks, Alberta - GroundUp Eco Ventures takes a unique approach to environmental innovation by upcycling cafe and brewery waste ingredients to produce delicious super flours, baking mixes and high-value oils.
Shawn and I explore the GroundUp startup journey, genuinely innovative & technical upcycling process / facility build, upfront funding required and brand development to name just a few topics of conversation.
You can find the full range of GroundUp products available via their online store, Amazon.ca and retail locations in Alberta & BC here
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Find Shawn & GroundUp here:
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