Branding: The Key for Writers to Reach Readers / 4:28

1st, we have a last check-in for the June Writing Challenge. Even if you managed only a few thousand words or a few hundred, that’s still a success  ~ because it’s more than a blank sheet of paper or a blank screen. Set your goal anew for July, and have at it with a weekly breakdown to achieve the monthly goal.

This episode starts a series on Branding. We’ll talk the history and importance of branding and a few definitions. In later episodes, we’ll talk First Impressions and Iconography, wording with images, basically a story with words on the front cover. This is the focus all through July and August.

Timings

• 00:00 Start
• 00:39 Introduction
• 02:23 Branding
• 05:55 Branding is Marketing
• 09:02 Book Distribution
• 11:15 One Author’s Branding / Victoria Holt and her pen names
• 14:32 Our Keys to Branding
• 15:20 Closing

Total = 16:19

A video trailer showing branding in action is here:  https://youtu.be/uthI5gEWic8

Thanks for listening to The Write Focus. We focus on productivity, process, craft, and tools. Our podcast is for newbies who want to become writing pros and veterans who are returning to writing after years away.

Our current focus is the June Writing Challenge, starting on June 1 and continuing to June 30, with check-ins on June 7, June 14, June 21, June 28, and July 5.

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