Clare Muscutt talks with Charlotte Kennett about leveraging the alignment between Marketing & Customer Experience in B2B

In episode #602 of the Inspiring Women in CX podcast, Clare Muscutt talks to Charlotte Kennett, the Senior Director of Global Customer Experience at SS&C Blue Prism, about…

 

✨ Embracing your uniqueness and using it to your advantage

🤝 The relationship between CX and Marketing

👩‍💼 The importance of authenticity, especially in leadership roles

👨‍👩‍👧‍👦 Federating communities and accelerating the time to value

📊 How metrics indicate that the work being done is tangibly improving revenue

 

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