The European Commission has informed Google of its preliminary view that the company breached EU antitrust rules by distorting competition in the advertising technology industry known as ‘adtech'.
The Commission is alleging Google favours its own online display advertising technology services to the detriment of competing providers of advertising technology services, advertisers and online publishers. The Commission's preliminary view is that only the mandatory divestment by Google of part of its services would address its competition concerns.
Speaking today, the EU’s Competition Commissioner Margrethe Vestager announced details of the findings.
Out words: ad tech services
Dur: 00:32
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