The best stories are in the fails! Your conflicts, fails and struggles are the stories that need to be told. Those are the stories that people want to hear. The perfect stories are boring and not relatable. People relate more to the mess, because most people don’t actually have it all together, all the time.
Your audience wants and needs to hear your fails, and struggles. Those messy stories and how you overcame the struggle is what will resonate with your audience and clients the most. So share them!
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