Conscious Leaders with Ruth Farenga
Business
In Daniel’s revisit interview (his first is episode 3), Daniel opens up his large brain to us again! He describes his journey of being bought by a bigger company. He founded Satalia, a now 120 person AI consultancy and it was recently bought by WPP and he is still CEO. Daniel struggled initially to understand how funding or a buyout was the right route. He is a big proponent of decentralisation and did not want to fit into a predictable role that Venture Capitalists wanted. According to Daniel, WPP was unlike other potential buyers and embraces Satalia’s difference and wants to use it within their own organisation.
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