The rise of #BookTok – why are printed books trending on TikTok and how can marketers get involved?
The late 1990s saw the rise of the e-reader and sudden access to new book content quicker than ever before. There was talk of the death of the printed book and predictions of plummeting print sales. However, over the past 20 years, we have seen the publishing industry demonstrate impressive adaptability and embrace change, resulting in print and digital sales growth. In 2020, over 750.9 million books were sold (up from 693.7 million in 2019). And that is even with the physical bookstore closures due to COVID-19.
Explore the full transcript and links: The rise of #BookTok – why are printed books trending on TikTok and how can marketers get involved? (internationalbunch.com)
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