WriterSpark: Business, Creativity, and the Craft of Writing
Education:How To
Episode 28
Seeing things from a new perspective can really give you a new way of seeing and internalizing things. That’s how I felt after reading Bill Birchard’s new book Writing for Impact: 8 Secrets from Science to Fire Up Your Readers’ Brain.
This book really hit home for me on so many levels. There are a ton of craft books out there, but this one is different. It’s science-based, for one, and it gives a new vernacular and a new understanding of what most writers already do.
The fundamental principle is to fulfill the desires hard-wired into the human brain. There are 8 of them, and that is what Writing for Impact is all about…and it’s what we’re talking about today.
DISCUSSED IN THIS EPISODE:
8 Secrets to Fire Up Readers' Brain
Keep it simple
Keep it specific
Keep it surprising
Keep it stirring
Keep it seductive
Keep it smart
Keep it social
Keep it story-driven
Anatomy of comprehension: The brain processes meaning and reward
Ready, Set, WRITE! self-paced writing course
What happens in the brain while reading and writing
✨ Share the love! Forward this podcast to your writer friends. ✨
A QUICK LOOK AT BOOKS and COURSES MENTIONED IN THIS EPISODE:
Book Magic Mysteries (Pippin Lane Hawthorne) (https://amzn.to/3raRg0q)
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Resources
Learn more about our self-paced online courses at: https://writersparkwritingacademy.teachable.com/
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