Business:Marketing
Ep. 23 – You can’t break silos, but you can connect them w/ Jael Schultz and Audrey Hamoy
2023-07-12
In this episode, we hear from Audrey Hamoy and Jael Schultz from American Express.
Noz engages in an in-depth discussion with Audrey and Jael, content strategy professionals navigating the complex terrain of cross-channel consistency. They unpack the challenges and share the strategies they have employed to create a seamless communication experience across various channels.
They discuss the importance of consistency in communication, documenting processes, collaborative efforts, and how to kickstart your journey to better omnichannel communication.
What you will learn:
- How to master the art of cross-channel communication consistency
- How to leverage documentation for efficient decision-making
- How to boost process efficiency through regular collaboration and meetings
- How to choose accessible documentation tools for enhanced team usage
- How to embrace the journey, not the destination, in omnichannel communication.
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