Behind the Numbers: an EMARKETER Podcast
Business:Marketing
Reimagining Retail: TikTok’s Flywheel, eCommerce Offering, and Copycat Platforms | Aug 2, 2023
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what TikTok's flywheel looks like, its latest efforts to build out its own shopping platform, and what the social network has that Meta doesn't. Then, for "Pop-Up Rankings," we rank our top four existing TikTok copycat apps. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jasmine Enberg.
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-reimagining-retail-tiktoks-flywheel-ecommerce-offering-copycat-platforms
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