PCA 2023: Fratello Cigars (Audio)

At an FDA Seminar at the 2013 IPCPR Trade Show, a relatively unknown new brand had its debut cigar launched. That brand was Fratello Cigars, owned by Omar de Frias who worked for NASA. Following the Trade Show, Omar would take a grassroots approach to introduce his cigars to the market that he called "Fratello Road." Fast forward to 2023, and this year Omar and Fratello are celebrating ten years in the cigar business. Our visit to the Fratello booth included a lot of reminiscing over Fratello's decade in the cigar business. In addition, there were a couple of new releases. The first was Fratello - The Lunar, which is being released in conjunction with the upcoming Nova-C Lunar Landing project. In addition, the Fratello Sorella, a line that hasn't had a full U.S. launch, will now see one.

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