In the book “Built To Sell” author John Warrillow provides specific steps to entrepreneurs to build a valuable company which is sellable. Warrillow shows exactly what it takes to create a solid business that can thrive long into the future.
In this episode our host Preethy Padmanabhan discusses the book “Built to sell” with our guest Catherine Montgomery. She is the founder and CEO of Better Together, a communications agency that galvanizes positive change for purpose-driven organizations through creative strategies, messaging, and branding. She focuses on social impact businesses, where being upfront about your values is essential. Tune in to listen to great takeaways and key insights from our guest Catherine and the book.
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