The Daily: Attention Metrics Adoption, Google Limits Unproven Advertisers, and a Controversial Privacy Bill | Sep 11, 2023

On today's podcast episode, we discuss when attention metrics might dethrone viewability, why advertisers are tentative about them, and why using attention as a currency is TBD. "In Other News," we talk about Google limiting impressions from "unproven" advertisers and the battle between advertising groups and the "Delete Bill," a California bill that would allow consumers to request advertisers delete their personal information. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.

 

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For a transcript of this episode click here: 

https://content-na1.emarketer.com/podcast-daily-attention-metrics-adoption-google-limits-unproven-advertiser-controversial-privacy

 

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