#104 How to Stop Being Stuffy & Become People Centric: The Power of Employee Advocacy with Bradley Keenan

In this episode, Bradley Keenan, the founder and CEO of DSMN8, an employee influencer platform, discusses the importance of enabling employees to be more active on social media. Bradley shares his background as a salesperson turned entrepreneur and how he came up with the idea for DSMN8.

He also explains the concept of employee advocacy 1.0 and 2.0, highlighting the shift towards empowering employees to advocate for themselves on social media.

Highlights

• Employee advocacy 1.0 focused on using employees as billboards for the company's marketing content, while Employee Advocacy 2.0 enables employees to advocate for themselves and build their personal brands.
• Employee advocacy gives employees permission to be active on social media and become recognised experts in their fields.
• Bradley explains that some companies are more willing to hire external influencers than invest in their own employees as ambassadors because it's easier to hire them and there's less risk involved.

Find out more about this episode and the resources mentioned at www.francinebeleyi.com/podcast.