Using Web3 to Deconstruct the Complexity of Plastic Pollution

Using Web3 to Deconstruct the Complexity of Plastic Pollution

There are over 7 trillion particles of plastic found in the San Francisco Bay waterway each year and simply recycling and skimming the ocean of this plastic smog is no longer the best solution. 

In this episode, Ian Andrews has a deep conversation with Anna Cummins (Co-Founder and Executive Director, 5 Gyres) and Duncan Rogoff (Founder, DOXXED Labs) over the issue of plastic pollution and the work of 5 Gyres, an organization dedicated to researching and addressing this global problem. 

The team explains that plastic pollution is not just limited to our oceans and how land pollution is increasingly affecting climate change. They discuss how the collaboration of 5 Gyres and other organizations are using scientific research to drive policy change and reduce the production of plastic.

Duncan explains how web3 and NFTs are a perfect use case for non-profit organizations and how the Gyrenauts NFT collection furthers the team’s plastic pollution reduction while simultaneously supports the United Nations' Sustainable Development Goals.

Minute-by-minute episode breakdown

• (2:02) - Anna Cummins explains the mission of 5 Gyres and plastic pollution  
• (6:18) - Plastic pollution is increasing globally in oceans and on land and is connected to climate change
• (9:20) - Duncan discusses the power of web3 in building relationships and fundraising for 5 Gyres
• (18:06) - The story, vision, purpose  and customization behind the Gyrenauts NFT project
• (28:05) - The potential of ongoing revenue streams for nonprofits in the wake of recruitment and retention challenges 
• (32:02) - Building relationships and cross-pollination with popular web3 brands
• (36:43) - The use of data and blockchain technology in solving environmental problems
• (39:37) - Collaboration with a global network of organizations to promote sustainability and  holding multinational companies accountable for plastic pollution

Related resources

Check out more resources provided by Chainalysis that perfectly complement this episode of the Public Key.

• Website: 5 Gyres: Empowering action against the global health crisis of plastic pollution through science, education, and advocacy
• Website: Gyrenauts NFT Project: Revolutionizing charitable giving in the web3 space
• Research Paper:  How much plastic is in the ocean?
• Article: The true cost of fashion is more than what’s shown on the price tag 
• Publications: 5 Gyres research is published in over 25 peer-reviewed scientific journals, papers and studies
• Website: The Giving Block: Tap into the fastest growing donor demographic and start accepting Bitcoin
• Blog: Chainalysis Token Health Report ( Full Report Available Now!) 
• YouTube: Chainalysis YouTube page 
• Twitter: Chainalysis Twitter: BuildCareers at Chainalysising trust in blockchain
• Tik Tok: Building trust in #blockchains among people, businesses, and governments.
• Telegram: Chainalysis on Telegram 

Speakers on today’s episode

• Ian Andrews * Host * (Chief Marketing Officer, Chainalysis) 
• Anna Cummins (Co-Founder and Executive Director, 5 Gyres)
• Duncan Rogoff (Founder, DOXXED Labs)

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