The Daily: What People Do on Social Media, TikTok Goes Traditional, and Getting Paid to Watch Social Ads | Sep 14, 2023

On today's podcast episode, we discuss how advertisers should adjust their plans based on social video time's slowing growth, whether people will spend more social media time on connected TVs, and the ratio between ad spend and time spent on social networks. "In Other News," we talk about whether TikTok can become a more traditional social network and getting paid to watch ads on a new socially conscious social media app. Tune in to the discussion with our analyst Debra Aho Williamson.

 

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For a transcript of this episode click here: 

https://www.insiderintelligence.com/content/podcast-daily-what-people-do-on-social-media-tiktok-goes-traditional-getting-paid-watch-social-ads

 

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