Tyler Strand, Co-Founder and CTO at Air: $38 Million raised to Build the Creative Operations Category

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Tyler Strand, Co-Founder & CTO of Air Labs, a creative operations platform that has raised $28 Million in funding.

 

Here are the most interesting points from our conversation:

 

• Problem Identification: Tyler explains the challenge creative teams face in managing large volumes of digital assets and how Air Labs provides a solution.
• Journey to Product Market Fit: The evolution of Air Labs’ focus over two to three years to zero in on specific pain points and target customers.
• Early Customer Acquisition: The hands-on approach Tyler and his team took to land their first paying customers and build trust.
• Creative Operations vs. DAM: How Air Labs differentiates itself from traditional Digital Asset Management systems by focusing on active collaboration and workflow efficiency.
• Growth Metrics: Air Labs now serves thousands of businesses worldwide, with substantial ARR and a growing user base, reflecting their successful market penetration.
• Future Vision: Tyler's aspiration for Air Labs to become the GitHub of the creative world, serving as the connective tissue for creative processes.