EP75 - Simone Pavils - Understanding SEO

Sarah Thomson, host of The Social Circus podcast, welcomes back guest Simone, a Pinterest and SEO expert. They discuss the unique aspects of Pinterest as a search engine and how it differs from traditional social media platforms. Simone shares her journey from Pinterest to SEO and explains the three key elements of SEO: technical optimization, usability, and keyword optimization. She emphasizes the importance of Google Business profiles and collecting reviews. Simone offers a done-for-you service for both Pinterest and SEO, empowering clients to manage their own websites.

About The Guest :

Simone is a Pinterest and SEO expert who fell into the world of digital marketing while looking for a creative outlet outside of her nursing career. She is passionate about helping businesses optimize their online presence and has become an expert in both Pinterest and SEO strategies.

 

Key Takeaways :

Pinterest is a search engine, not a traditional social media platform.
SEO involves optimizing your website to make it easier to find through search engines.
Google Business profiles and online reviews can significantly impact search engine rankings.

Quotes :

"Pinterest is a search engine where you come for yourself, not to learn about other people." - Simone
"SEO is optimizing your website to get found by your ideal client or customer." - Simone
"Google Business profiles and online reviews are essential for local businesses." - Simone