Download - Episode 20: Howard Shimmel (former Chief Research Officer - Turner Broadcasting)

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Legends of Media Research

Business:Marketing

Episode 20: Howard Shimmel (former Chief Research Officer - Turner Broadcasting)

2023-10-02

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Join us as we explore the career of Howard Shimmel across his years at Nielsen, MTV Networks, Simmons Research, AOL/Time Warner, Nielsen (again) and Turner Broadcasting. Howard shares stories about how he tackled subscription pricing research for AOL/Time Warner, children's research at Nickelodeon and new ad format research for Turner. It's an episode packed with life lessons.