New Nutrition Business Podcast
Business:Marketing
This podcast provides lessons you can use about innovation, new health benefits and reinventing a traditional food, told through the frame of three probiotic success stories. One is the story of how a trusted brand in Japan brought a sleep and anxiety benefit and created the most successful product launch - anywhere in the world - of the last 20 years. Two are from the US, where innovative and hard-working Turkish and Russian immigrants used tradition and technology to create something totally new for Americans.
Time: 25 minutes
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