The Dark Allure of Negative Political Ads and Mailers: A Deep Dive into Their Effectiveness

Political campaigns have long used a mix of positive and negative strategies to woo voters. While we’d love to believe that campaigns are won on issues, policies, and positive messages alone, the prevalence of negative political ads and mailers suggests another reality. Let’s explore the reasons behind the enduring power of negative messaging in the political realm.

Read more: https://burlingtonpress.com/2023/10/08/the-dark-allure-of-negative-political-ads-and-mailers-a-deep-dive-into-their-effectiveness/