Email Marketing 101: How to launch and grow an email marketing programme that isn’t boring

Your email list is one of the only digital marketing *assets* your organisation can own. But when the possibilities feel endless (and a little daunting!), where do you begin?

In this 20-minute episode, Alex will dive into the email marketing fundamentals. In less time than a doom-scrolling session on Twitter, you'll have the new skills and confidence to launch an email programme that builds relationships, increases donations — and isn't boring.

What you'll learn in this episode:

• How to launch and grow your list
• How to show up week after week
• What stats to pay attention to

Speaker: Alex Fearon

#FundraisingTech is back again on 22nd November. You can register here. Use discount code FEPODCAST for a 50% discount.

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.