Ep. 14: Telling Your Story on Social Media

Our guests in this episode both lead social media for international brands. Bari Rosenstein Tippett is the Social Media Manager for Auntie Anne’s and Jamba at Focus Brands LLC. Melanie Dietsch is the Social Media Manager for Mall of America including platforms for Nickelodeon Universe (MOA) and Crayola (MOA). 

During this conversation, Bari and Melanie share their respective professional journey that brought them to the position of leading social media for major brands. They share some of their favorite social media memories as well as times when things didn’t go as planned. And they talk about how you recover from a social media post that was received differently than the intended purpose.

Bari also talks about Auntie Anne’s first ever national search for the brand’s ‘Auntbassador’ to celebrate and recognize National Auntie Day. The winner of this national contest received a $10,000 shopping spree and all-expense paid trip to Mall of America. The background and idea for the search was based in the brands heritage and story.

Perhaps not the most important lesson covered during this episode – but one that should be remembered – the two podcast hosts have been saying it wrong! It’s not Auntie Anne’s with a soft ‘a’ – instead the proper pronunciation is Auntie – with a hard ‘a’ – Anne’s. 

Fans of social media and these specific brands will enjoy the wide-ranging conversation with our two guests.

Guest: Bari Rosenstein Tippett, Social Media Manager for Auntie Anne’s + Jamba at Focus Brands LLC; Melanie Dietsch, Social Media Manager for Mall of America

Hosts: Daniel Jasper, Jill Renslow

Presented by the Bloomington Convention and Visitors Bureau the official destination marketing organization for the city of Bloomington, Minn.