Episode 120 - Emily Rogers of Norton Rose Fulbright on Instilling a Growth Mindset in Legal Marketing

In the changing landscape of legal marketing and business development, the importance of a growth mindset cannot be overstated. 

This episode of the CMO Series Podcast brings you a conversation with Emily Rogers, Chief Marketing and Business Development Officer at Norton Rose Fulbright US, as she shares her unique journey to becoming a CMBDO. Emily sits down with Will Eke to discuss the transformative power of cultivating a growth mindset, as well as a strong team culture, and its far-reaching impact on retention and the overall success of the firm.

Emily and Will explore: 

• Emily’s journey to her current role as CMO at Norton Rose
• The moment Emily realized the importance of a growth mindset
• How the approach translates to the team and how to go about instilling that in the firm’s culture
• Key activities and programs that help drive that growth mindset
• The impact on recruitment and employee retention, and across the wider firm
• Managing a multigenerational workforce and the challenges to building a great team culture
• Advice for marketing and BD leaders looking to instill a growth mindset within their team